Creating an attractive and successful webpage that will not only flash visitors for few minutes but rather make them truly dive into the content of the page, goes far beyond the mere aesthetic. The web designer has to compose the website that is beautiful, highly functional, easy to explore, read and follow and finally to adjust it according to the average user’s skills and expectations. The styles may differ, as well as preferences, but some basic rules should be followed to make sure your web design meets quality criteria. Here are some of the major guidelines you should stick to, some tips and tricks you should apply when designing a web page.
No clutter at the homepage
Messy and crowded frontpage usually repels visitors. Make it minimalistic, simple and direct. Avoid extended explanations, descriptions, and dozens of elements scattered across relatively small space. Use icons, photos, and striking sentences to project your point and send a message. So-called “calls for action” should be presented, but if it includes a significant amount of plain text and content, make sure to divide it into paragraphs and make it easy to read. Do not design a homepage that will require effort from a visitor to read it.
Web design has to obey a certain hierarchy and systematic appearance
Two aspects of a modern world dictate some rules in web designing. First, information flows within seconds nowadays, and you have to catch readers attention at first glance if you want them to stick to your webpage. Second, displaying technology is becoming more and more advanced, and the designers have to keep up with it. So, keep your content organized and make a smart strategy about the intentional scattering of elements that will catch readers attention. Use typography tricks and colors matching to make encaptivating scenography at your web pages.
Easy to read, easy to navigate
Readability of your website has to be high, so the readers can grab all the info they are looking for and not get lost or confused. Using adequate contrast, type of fonts and classy coloring are some of the basic tips for achieving high readability. One section of a page should follow the other spontaneously, so the wandering through website comes natural and easy to navigate. All skills and applications are ensuring high levels of user experience come handy here.